This is a time when it’s a better marketing strategy to focus on your Google rankings and other search engine rankings rather than other ad campaigns, like radio spots. The problem is that you can’t simply buy the top spot–you have to earn it. Sure, you can pay for sponsored links, but between 70% and 80% of Internet search engine users don’t pay attention to those results, instead choosing organic links.

One of the latest trends in search engine marketing is to adopt a mobile platform. There are several reasons for this, including the expectation that by 2014, mobile Internet usage from smartphones and tablets will overtake desktop computer Internet usage.

While traditional search engines have been around for a few years, it’s only recently that mobile searching has really taken hold. This search form uses different bots and algorithms than traditional search engines. They rank the site as though a smartphone or other such mobile device were loading it, and the page’s quality is based on how well it renders.

So, if the algorithms are different, should a marketer employ the same kinds of SEO tactics as they would for say Google? Believe it or not, yes. This is because things like title tags, heading tags and alt tags are still important. Plus when it comes down to it, much of SEO is directed at improving the overall quality of a site, which means that by having the best possible site, its ranking increases naturally.

The future of SEO is definitely going towards mobile searches. When announcing their Hummingbird update, Google repeatedly referenced mobile Internet, starting sentences with “You can pull up you phone and…” The Google update itself also focused on improving their mobile search, making it cleaner, simpler, and optimized for touch. While Google understands mobile Internet’s importance, it’s up to SEO marketers to recognize how it will shape the future as well. If you have any questions, feel free to ask in the comments.