With over half of todays consumers starting research on a product or a service by the use of a search engine, it is important that businesses stay on top of the latest trends in search engine optimization. Only 24 percent of consumers visit straight through a companies website, and only eighteen percent search via social media platforms. Since a consumer can reach a companies website or social media platforms through a search engine, it is important for businesses to know all about internet marketing and seo news.

Search engine optimization is the techniques and strategies used to help boost a company or businesses search engine rankings. With 92 percent of adults in American performing at least one search per day, and with over 100 billion searches being done globally a month, it is crucial that a business has a high search engine rankings in order to be a part of these high rankings. Search engine optimization count on search engines such as Google and Bing. Did you know that Googles headquarters lawns are mowed by animals and not machine? Google has their lawn mowed by goats, which are rented from a grazing company!

Search engine optimization relies on different aspects, including high quality content with a high density of a keyword of the clients choice. Businesses can hire search engine optimization resellers, which is a service that helps companies boost their search engine rankings. It has been determined that leads that happen to be generated through SEO have a 14.6 percent close rate, while outbound leads have about an average of a 1.7 percent close rate.