Did you know there are more than 100 billion searches performed on the internet from around the globe every single month? There should be no surprise as to why website owners, internet marketers and bloggers, are all paying attention to search engine optimization. Increasing your Google rankings is a process that requires the proper SEO campaign. Outsourcing has become the most valuable internet marketing strategy for online business owners, and even offline business owners. New studies show almost 90 percent of adults using the internet will spend time research products and services online. SEO marketing is the most powerful way to gain attention from the 90 percent of those looking for information about products and services.

Out of the 90 percent, that spends time researching products and services, around 40 percent will follow up information they found by visiting social media sites, such as Facebook. Social media marketing has become a powerful tool for business owners. Seo marketing firms are focusing more on social media marketing than ever before because of the habits of internet users. The majority of internet users spend more time on social media sites than they do on search engines. To make things even more interesting, you may want to consider looking at the growing popularity of mobile device users.

Almost half of all mobile device users spend time using their smart phone or tablet to find reviews and products and services. Furthermore, almost half of all smart phone and tablet users will look for promotions and discounts with their mobile device. Responsive web design and cloud computing is quickly becoming the new hot topic in the internet marketing world. New studies show 65 percent of mobile device users are looking for information about local businesses using smart phones and tablets. More people are buying products and services with their mobile devices, and this trend will continue for quite some time.

SEO marketing is reliant on inbound leads. Search engine optimization is the perfect example of inbound leads, which costs around 61 percent cheaper than outbound leads. Outbound leads generally consist of things like cold calling, which is more expensive. Seo reporting tools are becoming increasing relevant to website owners and bloggers. In fact, even SEO marketing firms use SEO tools to gauge the performance of their client’s campaigns. Before you hire an SEO marketing firm, be sure to find one that provides PPC management, link building and content creation services.