When it comes to todays current SEO climate, Google rankings are hugely important. The search engine rankings provided by Google serve as a benchmark for online visibility and overall relevance to online visitors.

An interesting side note about Google is that their famous “doodles” began back in 1998, when the company’s co founders Page and Brin created a Burning Man Festival visual to show that they had left the office to attend the legendary arts festival in Nevada.

When it comes to internet marketing, and SEO marketing, the importance of catering to mobile web users cannot be overstated. Of these users a dominant 65 percent utilize devices such as tablets and smartphones to search for area businesses to patronize. It is believed that mobile web usage will be unseat desktop web browsing as the primary vehicle for online activity by 2014.

SEO, or search engine optimization is absolutely essential when attracting customers to buy your products and services online. American web users over the age of 14, 88 percent in fact, were estimated to look for products over the internet in 2012. Of those web users, about 44 percent of followed up on social media sites to ask for addition info prior to buying the product.

When it comes to SEO, a decisive 70 percent to 80 percent of people who take advantage of search engines choose organic results that are naturally ranked high for their quality content, as opposed to results that are paid for, or sponsored in order to achieve the desired result.

For further discussion about SEO, check out the forum below for questions and comments pertinent to the topic.